Ranking best brands 2024
Pet food
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2023
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 10 Pet Food Brand
- 1. ROYAL CANIN
- 2. EDGARD & COOPER
- 3. PURINA ONE
- 4. WHISKAS
- 5. PURINA GOURMET
- 6. VERSELE-LAGE
- 7. PURINA FELIX
- 8. PEDIGREE
- 9. CATISFACTIONS
- 10. SHEBA
1. Royal canin
Soul: 52.67 / Wallet: 70.19
22. Edgard & cooper
Soul: 56.24 / Wallet: 49.16
33. Purina one
Soul: 50.4 / Wallet: 54.55
4. Whiskas
Soul: 34.91 / Wallet: 53.72
5. Purina gourmet
Soul: 38.09 / Wallet: 43.67
6. Versele-lage
Soul: 26.61 / Wallet: 52.53
7. Purina felix
Soul: 25.41 / Wallet: 49.6
8. Pedigree
Soul: 35.32 / Wallet: 36.07
9. Catisfactions
Soul: 36.68 / Wallet: 32.53
10. Sheba
Soul: 27.37 / Wallet: 40.17
A
Audio/Video AutomotiveD
Dairy & Plant-Based FoodG
GardeningH
Home ComfortI
ITK
Kitchen appliancesL
Large household appliances Liquors & SpiritsP
Pet FoodR
Renovation & decoration Retail (FMCG) Retail (Hi-Fi, Electro) Retail DIY & GardenS
Salty Snacks Soft & Fruit Drinks Stationery Sweet SnacksT
Tools & machinesW
WaterPet Food
