Ranking best brands 2024
Soft & fruit drinks
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2023
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 10 Soft & Fruit Drinks Brand
- 1. COCA-COLA
- 2. SPA
- 3. SCHWEPPES
- 4. LIPTON
- 5. FUZE TEA
- 6. FANTA
- 7. TÖNISSTEINER
- 8. INNOCENT
- 9. AQUARIUS
- 10. PEPSI
1. Coca-cola
Soul: 72.56 / Wallet: 94.49
22. Spa
Soul: 59.44 / Wallet: 39.73
33. Schweppes
Soul: 51.92 / Wallet: 38.86
4. Lipton
Soul: 45.05 / Wallet: 43.36
5. Fuze tea
Soul: 45.32 / Wallet: 38.44
6. Fanta
Soul: 45.42 / Wallet: 36.98
7. Tönissteiner
Soul: 40.22 / Wallet: 36.99
8. Innocent
Soul: 42.86 / Wallet: 28.79
9. Aquarius
Soul: 30.76 / Wallet: 30.5
10. Pepsi
Soul: 22.5 / Wallet: 37.86
A
Audio/Video AutomotiveD
Dairy & Plant-Based FoodG
GardeningH
Home ComfortI
ITK
Kitchen appliancesL
Large household appliances Liquors & SpiritsP
Pet FoodR
Renovation & decoration Retail (FMCG) Retail (Hi-Fi, Electro) Retail DIY & GardenS
Salty Snacks Soft & Fruit Drinks Stationery Sweet SnacksT
Tools & machinesW
WaterSoft & Fruit Drinks
