Ranking best brands 2024
Home comfort
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2023
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 10 Home Comfort Brand
- 1. DYSON
- 2. MIELE
- 3. SAMSUNG
- 4. PHILIPS
- 5. BOSCH
- 6. AEG
- 7. KÄRCHER
- 8. CALOR
- 9. BISSELL
- 10. ROWENTA
1. Dyson
Soul: 68.17 / Wallet: 87.02
22. Miele
Soul: 62.02 / Wallet: 60.68
33. Samsung
Soul: 68.24 / Wallet: 45.93
4. Philips
Soul: 62.07 / Wallet: 45.17
5. Bosch
Soul: 59.58 / Wallet: 45.03
6. Aeg
Soul: 46.61 / Wallet: 40.2
7. Kärcher
Soul: 45.44 / Wallet: 33.7
8. Calor
Soul: 32.35 / Wallet: 44.13
9. Bissell
Soul: 39.56 / Wallet: 33.8
10. Rowenta
Soul: 28.28 / Wallet: 36.82
A
Audio/Video AutomotiveD
Dairy & Plant-Based FoodG
GardeningH
Home ComfortI
ITK
Kitchen appliancesL
Large household appliances Liquors & SpiritsP
Pet FoodR
Renovation & decoration Retail (FMCG) Retail (Hi-Fi, Electro) Retail DIY & GardenS
Salty Snacks Soft & Fruit Drinks Stationery Sweet SnacksT
Tools & machinesW
WaterHome Comfort
