Ranking best brands 2024
Large household appliances
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2023
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 10 Large household appliances Brand
- 1. MIELE
- 2. BOSCH
- 3. SAMSUNG
- 4. AEG
- 5. SIEMENS
- 6. WHIRLPOOL
- 7. BEKO
- 8. LIEBHERR
- 9. SMEG
- 10. LG
1. Miele
Soul: 67.67 / Wallet: 72.73
22. Bosch
Soul: 70.91 / Wallet: 62.57
33. Samsung
Soul: 74.21 / Wallet: 50.63
4. Aeg
Soul: 55.71 / Wallet: 55.7
5. Siemens
Soul: 48.9 / Wallet: 51.17
6. Whirlpool
Soul: 44.67 / Wallet: 45.1
7. Beko
Soul: 27.9 / Wallet: 36.69
8. Liebherr
Soul: 24.44 / Wallet: 33.44
9. Smeg
Soul: 27.55 / Wallet: 26.01
10. Lg
Soul: 34.14 / Wallet: 17.73
A
Audio/Video AutomotiveD
Dairy & Plant-Based FoodG
GardeningH
Home ComfortI
ITK
Kitchen appliancesL
Large household appliances Liquors & SpiritsP
Pet FoodR
Renovation & decoration Retail (FMCG) Retail (Hi-Fi, Electro) Retail DIY & GardenS
Salty Snacks Soft & Fruit Drinks Stationery Sweet SnacksT
Tools & machinesW
WaterLarge household appliances
