Ranking best brands 2024
Kitchen appliances
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2023
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 10 Kitchen appliances Brand
- 1. PHILIPS
- 2. BOSCH
- 3. TEFAL
- 4. DELONGHI
- 5. MOULINEX
- 6. KRUPS
- 7. SMEG
- 8. KITCHENAID
- 9. KENWOOD
- 10. MAGIMIX
1. Philips
Soul: 77.3 / Wallet: 88.16
22. Bosch
Soul: 73.44 / Wallet: 51.6
33. Tefal
Soul: 61.89 / Wallet: 36.67
4. Delonghi
Soul: 39.37 / Wallet: 53.41
5. Moulinex
Soul: 45.48 / Wallet: 39.81
6. Krups
Soul: 33.46 / Wallet: 36.16
7. Smeg
Soul: 35.33 / Wallet: 34.14
8. Kitchenaid
Soul: 42.34 / Wallet: 26.51
9. Kenwood
Soul: 40.29 / Wallet: 27.28
10. Magimix
Soul: 30.75 / Wallet: 33.71
A
Audio/Video AutomotiveD
Dairy & Plant-Based FoodG
GardeningH
Home ComfortI
ITK
Kitchen appliancesL
Large household appliances Liquors & SpiritsP
Pet FoodR
Renovation & decoration Retail (FMCG) Retail (Hi-Fi, Electro) Retail DIY & GardenS
Salty Snacks Soft & Fruit Drinks Stationery Sweet SnacksT
Tools & machinesW
WaterKitchen appliances
